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Customer story · Pharmaceutical distribution

Axia went from a handful of reps to 20+, each making 100 calls a day

A Dallas distributor of generic prescription medications switched CRMs, and for once the reps were the ones asking for it.

Dallas, TX 20+ sales reps Inside sales by phone
100calls per rep, per day
20+reps on the sales team
1platform instead of many
When we moved to Workd, I had several reps immediately who said that this was one of the best CRMs they had. It checked off every box.
Axia Medical Solutions · Dallas, TX
The story

Speed decides the sale

Axia Medical Solutions is a wholesale distributor of generic prescription medications headquartered in Dallas, Texas. When they decided to switch CRMs, they knew it would be a challenge, getting reps to adopt new software always is.

But something different happened with Workd. "I had several reps immediately who said that this was one of the best CRMs they had," recalls the team. "It checked off every box."

The difference? Speed. In pharmaceutical distribution, every second counts. When a pharmacy owner picks up the phone, they're not sitting around waiting for a sales call, they're busy. Axia's reps are "on the countdown as soon as they say hello."

The questions come fast: What's the NDC number? How many units do you have in stock? When can it ship? What was the last price I paid? With Workd, Axia's reps navigate the system fast enough to answer every question before the pharmacy owner has to get back to work.

Since implementing Workd, Axia has scaled from a handful of people to over 20 on their sales team, with each rep making 100 calls per day. That translates to thousands of calls over just a couple of weeks. "To be able to have a platform like that is crucial," says the team. "That is something that we absolutely have to have."

What changed

“Bringing in Workd basically instantly fixed that overnight.”

Before Workd

No live inventory

Their previous CRM couldn't show stock, so reps couldn't answer "how many do you have?" without checking another system.

Scattered data

Different platforms and different spreadsheets. Reps hunted across systems for every answer.

Manual dialing

At 100 calls a day per rep, dialing by hand ate into selling time.

With Workd

Everything at a click

Last sale, pricing, inventory, contact details and the last conversation, in one place.

Pharma-ready data

NDC numbers, unit counts, ship dates and last price paid: what pharmacy owners actually ask.

Built to scale

The setup that worked for a handful of reps works the same for 20+.

On every call

The questions pharmacies ask, answered before they hang up

Pharmacy owners give a rep about a minute. Workd puts every answer on the rep's screen, and Workd, the Workd agent, can answer them out loud.

“What's the NDC number?”
✓National Drug Code on screen for every product
“How many units do you have in stock?”
✓Live inventory, no second system
“When can it ship to me?”
✓Ship dates ready to quote on the call
“What was the last price I paid?”
✓Full price history for every pharmacy
The results

A platform that keeps up with pharmacy speed

100
calls per rep, per day

Thousands of calls across the team every few weeks.

20+
reps on the sales team

Scaled from "a handful of people", with Workd growing alongside.

1
platform instead of many

Scattered spreadsheets and systems replaced by one place.

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Distributors from $5M to $1.5B run their sales, orders and deliveries on Workd. Live on the ERP you already run in two to four weeks.