Multi-Brand · Multi-Storefront · Multi-Company

One backend. Every brand. Every storefront.

Distributor holding companies and multi-brand operators run their entire portfolio on Workd — separate domains, branding, and customer experiences for each brand, all rolling up to one inventory, AR, and reporting backbone.

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Three phones side-by-side showing different sub-brand storefronts on a single Workd backend

Reference Customer

HF Foods runs 16+ sub-brands on Workd.

One inventory backbone. One AR ledger. Sixteen brand experiences. Zero duplicate data entry.

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If you've grown by acquisition, you know the pain.

Every brand has its own ecommerce stack, its own ERP instance, its own customer database. Inventory is fragmented. Reporting takes a week. Pricing decisions in one brand never make it to another.

Inventory you can't see

Brand A is out of stock on a SKU sitting in Brand B's warehouse. Customers wait. Margin disappears.

Customers you can't unify

The same buying group purchases from three of your brands. Each brand thinks they're a small account. They're actually one of your largest.

Reporting you can't trust

Consolidated financials require a CSV export, a manual reconciliation, and a controller working a Saturday. Every month.

How Workd handles multi-brand

One backend, configurable boundaries between brands, customer-facing experiences that feel native to each.

Per-brand storefronts

Each brand gets its own domain, its own design system, its own product catalog filter, its own customer base. Buyers landing on brand A's storefront never see brand B's branding, pricing, or inventory.

Shared inventory backbone

All brands share one inventory ledger by default — with optional per-brand allocation rules. A SKU sitting in any warehouse is visible to any brand that's authorized to sell it. No double-counting, no manual transfers.

Unified customer master

Customers can belong to one brand or many. When a multi-brand buyer logs in, they see only what their brand allows — but your sales team sees the consolidated view, including total wallet share across the portfolio.

Per-brand or consolidated AR

Run separate AR ledgers per legal entity for clean financials, or consolidate at the parent level for collections efficiency. Choose per-brand and switch later — the migration is a config change, not a project.

Brand-aware promotions

Promo codes, sale pricing, and seasonal campaigns can be scoped to one brand, multiple brands, or the entire portfolio. Built into the same Workd Promotions engine your single-brand customers use.

Consolidated reporting day one

Roll-up dashboards across every brand. Filter by brand, by region, by customer segment, by SKU class — at any level of the hierarchy. No CSVs, no Saturday reconciliations.

See it live

HF Foods's per-brand microsites are running on Workd today. Each one its own brand experience, all sharing one backend.

How Workd compares

Capability Workd Multi-Shopify BigCommerce / Magento OroCommerce
Per-brand domain & branding
Shared inventory backbone✓ Native~ Via apps~ Via integration
Unified customer master✓ Native×~ Limited~ Limited
Per-entity AR ledgers××~ Custom
Brand-aware promotions× Per-store only~~
Consolidated reporting✓ Built-in× Manual~ Add-on

Comparison reflects out-of-the-box capability without third-party apps or middleware. Configurations vary; talk to us about your specific stack.

Ready to consolidate?

Walk us through your current setup. We'll show you what a Workd consolidation looks like, what migrates day one, and what stays as-is.

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