A $1.5B publicly traded distributor serving restaurants in 48 states brought its acquired brands onto one platform, and every brand still looks like itself.
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Over a decade, HF Foods assembled 16+ regional and specialty brands, each with its own customers and identity. Each one also brought its own store, its own ERP and its own customer database.
one backendEach brand keeps its own domain, design, catalog and customers. A buyer on one brand's store never sees another brand's pricing or stock.
Every brand shares one inventory ledger with per-brand allocation rules, so product in any warehouse can be sold by any brand allowed to sell it.
A customer can belong to one brand or many. Buyers see only their brand; the corporate sales team sees the whole relationship.
Each brand also gets its own marketing site, with its own palette, photography and regional copy. Han Feng was first, and the rest follow the same pattern.
HF Foods is bringing all of its ordering and payments onto its Workd portals in 2027.
Industrial holding companies, building materials portfolios, specialty roll-ups and pharmaceutical wholesalers with several legal entities all face the same problem. With Workd, every brand runs on one source of truth for inventory, receivables, financials and customers, while looking completely independent to its buyers.
Walk us through your setup. We'll show what consolidation could look like, what moves on day one, and what stays as it is.
See also Multi-storefront and Multi-company.
Distributors from $5M to $1.5B run their sales, orders and deliveries on Workd. Live on the ERP you already run in two to four weeks.