How a NASDAQ-listed Asian foodservice distributor consolidated 16+ sub-brand storefronts onto a single Workd backend — without giving up brand identity or operational autonomy.
HF Foods Group is one of the largest Asian foodservice distributors in the United States, supplying restaurants across 48 states. Through more than a decade of growth and acquisition, they assembled a portfolio of 16+ regional and specialty distribution brands — each with its own customer base, brand identity, and service area.
The cost of that growth was operational fragmentation. Each acquired brand brought its own ecommerce stack, its own legacy ERP, and its own customer database. Inventory in one brand's warehouse was invisible to another brand's sales team. Consolidated reporting required a controller's full week, every month. Customers buying across brands looked like multiple small accounts instead of one strategic relationship.
One Workd backend. Per-brand storefronts on top. Configurable boundaries everywhere boundaries mattered.
Each sub-brand operates its own customer-facing storefront with its own domain, design system, product catalog, and customer base. Buyers landing on a brand's storefront never see another brand's branding, pricing, or inventory.
All brands share one inventory ledger with per-brand allocation rules. A SKU in any warehouse is visible to any brand authorized to sell it. No double-counting, no manual transfers, no stockouts when product exists in another brand's facility.
Customers can belong to one brand or many. When a multi-brand buyer logs in, they see only what their brand allows — but the corporate sales team sees the consolidated view, including total wallet share across the portfolio.
Each brand also operates its own marketing microsite — palette, photography, regional copy, all tailored to the brand's market. Han Feng, the first per-brand microsite under HF Foods Group, is live today; additional brand sites are rolling out on the same pattern.
Per-brand sites running on the Workd platform today.
Parent brand and portfolio gateway
Visit site →Greensboro DC, NC/SC/VA/TN service area
Visit site →Each rolling out on the same pattern
Coming onlineHF Foods's architecture isn't unique to foodservice — it's a template for any distributor that has grown by acquisition or operates multiple consumer-facing brands. The same pattern works for industrial distribution holding companies, building materials portfolios, specialty distribution roll-ups, and pharmaceutical wholesalers with multiple legal entities.
What makes Workd's approach different from stitching together multiple Shopify stores or running parallel ERP instances: every brand shares one source of truth on the operational side (inventory, AR, financials, customer master) while looking and feeling completely independent to the buyer. The corporate team gets unified reporting on day one. The brand teams keep operational autonomy. The customers get a brand experience that feels native.
Walk us through your current setup. We'll show you what consolidation could look like, what migrates day one, and what stays as-is.
See also: Multi-Storefront platform overview · Multi-Company ERP
Join hundreds of distributors already using Workd to automate sales, collections, and customer engagement.
Not sure where to start? Try our AI: (877) 371-5530