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Sales & CRM Automation

Lead scoring, customer health dashboards, and AI-powered field sales

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What This Session Covers

Your sales team is your revenue engine, but most B2B reps spend less than 40% of their time actually selling. The rest is eaten by data entry, call prep, route planning, and chasing leads that were never going to close. This session shows you how AI eliminates that waste and puts your reps in front of the right customers, with the right information, at the right time.

We start with AI-driven lead scoring, a system that analyzes your entire customer base and tells you exactly which accounts have the highest revenue potential, which ones are at risk of churning, and which dormant customers are ready to reactivate. No more gut-feel territory planning. No more reps driving past their best opportunities.

Next, we build customer health dashboards that give your sales managers real-time visibility into what is actually happening across every territory. You will see how AI detects early warning signs of churn, identifies upsell opportunities, and flags accounts that need immediate attention, all without anyone manually pulling reports.

We wrap up with automated call prep: AI-generated briefing sheets that give your reps everything they need before every customer interaction. Order history, open quotes, product recommendations, recent support issues, competitive intelligence. Your reps will walk into every meeting prepared, confident, and ready to close.

Topics & Exercises

AI-driven lead scoring: automatically prioritize accounts by revenue potential and engagement signals
Customer health dashboards: detecting churn risk, growth opportunities, and dormant accounts in real-time
Automated call prep: AI-generated briefing sheets before every customer visit or call
Territory and route optimization: maximizing coverage and reducing windshield time
Pipeline automation: moving deals through stages with automated follow-ups and reminders
Quote-to-order acceleration: reducing the time between quote creation and closed deal
Live exercise: building a customer health scoring model for your business
CRM integration patterns: connecting AI insights to Salesforce, HubSpot, or custom CRM systems

Who Benefits Most From This Session

VP/Directors of Sales looking to increase rep productivity and territory coverage
Sales managers who need better visibility into pipeline health and team performance
Field sales reps who want AI-powered insights before every customer interaction
CRM administrators and IT leaders responsible for sales technology strategy

Ready to Supercharge Your Sales Team?

This session is part of Forge Lab: Virtual.

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Questions? Call (877) 371-5530

Session 2: Voice AI & Customer Service Session 4: Operations & Order Management