AI Strategy
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Chapter 3 of 9 10 min read

Building Your AI Strategy

Assess your readiness, define outcomes, and prioritize the use cases that will deliver the fastest ROI.

Before jumping into implementation, assess whether your organization is ready to support AI agents effectively. You don't need perfection—just awareness and a plan for progress.

Readiness Assessment Checklist

1. Data & Access

AI agents are only as smart as the data they can see. Start by identifying which systems hold your customer, product, and transaction information.

2. Goals & Quick Wins

Focus on velocity, not complexity. Your first agent should deliver a visible result in days, not months.

3. Customer & Offers

4. Team & Ownership

Start with a small, cross-functional pilot group—a mix of champions and skeptics. This helps you gain adoption and feedback early.

5. Brand & Behavior

6. Results & ROI

Setting Clear Outcomes

AI success starts with defining clear, measurable goals. Without a defined target, you'll struggle to show ROI or scale your program.

Step 1: Define 2-3 Measurable Goals

What would success look like 90 days from now? Examples:

  • Book more follow-up meetings automatically
  • Reduce DSO by 10% through proactive collections
  • Auto-capture 90% of operational documentation directly into CRM/ERP

Step 2: Identify a "10-Minute Win"

Choose a small, frequent task that an AI agent can automate easily:

  • Returning missed calls
  • Following up on open quotes
  • Sending payment reminders
  • Scheduling routine maintenance visits, inspections, or appointments

Quick Win Formula

High frequency × low complexity × clear data = great candidate for your first AI agent

Step 3: Define Success Metrics

For each goal, define how you'll measure success:

  • Conversion rate improvements
  • Reduction in manual entries
  • Average time saved per transaction
  • Increased customer touchpoints

Example: "Our goal is to have 50% of quote follow-ups handled by AI within the first 60 days."

Prioritizing Use Cases

With hundreds of possible automations, it's easy to get overwhelmed. Focus on high-value, low-risk tasks that demonstrate clear ROI.

Where to Start

Priority Use Case Why It Works
High Impact / Low Complexity Outbound quote follow-ups Immediate, measurable results
High Impact / Medium Complexity Payment collections & reminders Revenue lift and quick ROI
Medium Impact / Low Complexity Customer satisfaction calls Great for training models

If it's repeatable, measurable, and data-driven, it's a great first candidate.

The AI Use Case Matrix

Low Effort
Medium Effort
High Effort
High Impact
Start here ✓
Requires planning
Strategic future
Medium Impact
Good for pilots
Test and compare
Evaluate later
Low Impact
Skip for now
Skip
Skip

Framework: Pick one use case from the "Start Here" zone and commit to proving it out.

Measuring Success and ROI

To justify investment and sustain momentum, you'll need to show tangible outcomes early.

The Practical ROI Framework

  • Time Saved: How many hours are automated per week?
  • Cost Efficiency: What's the value of those hours?
  • Revenue Lift: How much more output does the AI generate?
  • Cycle Time Reduction: How much faster are processes completed?

Example ROI Comparison: Human vs. AI Voice Agent

Metric Human Rep AI Voice Agent Improvement
Calls per Day50250+400%
Average Handle Time5 min1.5 min-70%
Cost per Contact$4.50$0.60-87%
Response Availability9–524/7*Continuous

*For inbound customer inquiries and support requests

Industry Benchmarks: What Early Adopters Are Seeing

20-35%
Faster Quote-to-Cash
3-5×
More Meetings Booked
15-30%
DSO Reduction
80-95%
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Calculate your potential ROI

Our free calculator helps you estimate time savings and productivity gains based on your specific workflows.

Try the Calculator →

ROI Calculation Examples

Cost Savings Model

Formula: (Time saved × hourly rate) × number of team members affected

Example: If an AI agent saves 2 hours per day for 5 employees earning $30/hr:
→ 2 × 5 × $30 × 22 workdays = $6,600/month saved

Revenue Lift Model

Formula: (Conversion lift × average deal size) × total opportunities

Example: If AI follow-ups increase conversions by 5% on 200 deals worth $2,000 each:
→ 0.05 × 200 × $2,000 = $20,000 in incremental revenue

Recap: Strategy to Launch

  1. Assess readiness and fill any critical gaps
  2. Define measurable outcomes and quick wins
  3. Choose one high-impact, low-risk use case
  4. Set up metrics before you deploy
  5. Measure early, refine often

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