Solutions

Lead Generation at Scale

AI voice agents make thousands of personalized calls per day, qualify prospects, handle objections, and book meetings — all while sounding completely natural.

Stop hiring more SDRs. Start scaling smarter.

AI-powered lead generation

The Outbound Dilemma

Outbound calling works. You know it works. But the economics are brutal. Hire SDRs, train them for months, watch half burn out within a year. The ones who stay can make maybe 50-80 dials per day — and that's on a good day without meetings, emails, and CRM updates eating their time.

To hit your pipeline targets, you need more calls. More calls means more headcount. More headcount means more management overhead, more turnover, more training cycles. The whole thing doesn't scale.

Reps skip cold leads or forget to follow up
Hot leads get attention; cold ones sit untouched until they're stale
Most leads never receive a call
Or if they do, it's a generic voicemail that gets deleted
No one is scoring or filtering leads
All leads look the same — no prioritization based on fit or timing
CRM call logs are spotty or missing
No feedback loop — leadership has no visibility into what's actually happening

And here's the kicker: most of those calls don't reach anyone. Voicemail after voicemail after voicemail. Your expensive, trained salespeople are spending hours just listening to ringback tones.

What if you could make 5,000 calls a day without hiring a single new rep?

80%

Of cold calls go to voicemail

$65K

Average fully-loaded SDR cost per year

14 months

Average SDR tenure before burnout

How AI Lead Generation Works

From prospect list to booked meeting in four steps. Consistent execution, zero burnout.

STEP 01

Import & Enrich

Upload prospects from your CRM, spreadsheet, or purchased list. AI enriches with firmographic data and prioritizes by fit score.

STEP 02

Define Script

Set your value prop, qualification criteria, objection responses, and meeting booking rules. AI adapts naturally while staying on-message.

STEP 03

AI Calls

Voice agents dial through your list, navigate gatekeepers, have real conversations, and qualify prospects based on your criteria.

STEP 04

Meetings Booked

Qualified prospects get scheduled directly on your sales team's calendars. Full context from the call included. Reps just show up and close.

Campaign Execution Flow

Prospect List 5,000 contacts AI Dialer Parallel calling Conversations ~800 connects Qualified ~120 interested Meetings 100% All dialed Live connects 15% qualified 40+ booked

What It Sounds Like

Natural conversations that feel human — not robotic scripts that get hung up on.

Sample Call — Prospecting for Distribution Software
AI Agent

"Hi, is this Mike at Consolidated Electric? Great. This is Sarah from Workd — we work with electrical distributors on AI solutions. Quick question: are you still using Prophet 21 for your order management?"

Prospect

"Yeah, we are. How'd you know that?"

AI Agent

"We've been helping a lot of P21 shops automate their phone orders and customer service calls. Basically, AI handles the routine calls so your team can focus on bigger accounts. Would that be useful for you, or are you pretty happy with your current setup?"

Prospect

"Actually, yeah, we've been struggling with call volume. Can't hire enough people."

AI Agent

"That's exactly what we hear. Would it make sense to do a quick 15-minute call with one of our specialists? They can show you what other P21 distributors are doing. I see Thursday at 2 PM or Friday at 10 AM open — which works better?"

Use Cases

AI lead generation adapts to your specific sales motions and campaign types.

Cold Prospecting

Reach net-new prospects at scale. AI navigates gatekeepers, identifies decision-makers, and qualifies interest before booking meetings.

Event Follow-Up

Got 500 badge scans from a trade show? AI calls every one within 48 hours while your brand is fresh. Humans follow up on hot leads.

Content Syndication

Downloaded your whitepaper? AI calls to discuss their challenges and see if there's a fit. Turns MQLs into SQLs automatically.

Market Research

Survey your market at scale. AI asks qualifying questions, captures pain points, and identifies opportunities — data for your sales team.

Appointment Setting

Pure appointment setting for your closers. AI qualifies, books, and sends calendar invites. Your sales team just shows up prepared.

Lead Reactivation

Old leads gathering dust in your CRM? AI calls to check if circumstances have changed. Revive dead opportunities without human effort.

Why AI Lead Generation Works

Massive Scale
Thousands of personalized calls per day — without adding headcount or management overhead
Faster Lead Response
Research shows firms contacting leads within 1 hour are 7x more likely to qualify them (HBR/Oldroyd)
24/7 Availability
Reach prospects across every time zone. 80% of cold calls go to voicemail — AI handles the volume
Lower Cost Per Meeting

Reduce the cost of filling your pipeline compared to hiring SDRs

Qualify Before Handoff

Your closers only meet with prospects who are genuinely interested

Full Context in CRM

Every call transcribed, qualified, and synced — reps show up prepared

What Gets Automated vs. What Stays Human

AI Handles

  • High-volume dialing (thousands/day)
  • Gatekeeper navigation
  • Initial qualification conversations
  • Common objection handling
  • Meeting scheduling and calendar sync
  • Voicemail detection and drops

Humans Handle

  • Discovery calls and demos
  • Complex technical discussions
  • Negotiation and pricing
  • Enterprise account strategy
  • Relationship building
  • Closing deals

Integrates With Your CRM

Workd syncs with your CRM in real-time. Every call, every outcome, every meeting booked — logged automatically. Your sales team sees full context before every follow-up.

Native integrations with Salesforce, HubSpot, Microsoft Dynamics, Zoho, and Pipedrive. Plus calendar sync with Google and Outlook for seamless booking.

View all integrations →
Salesforce
HubSpot
Dynamics
Zoho
Pipedrive
Google Calendar

Related Solutions

Lead generation pairs well with these AI capabilities for a complete sales stack.

Who It's For

AI lead generation benefits everyone from the executive team to the individual rep.

Executives

Turn stagnant CRM leads into real pipeline — without adding headcount. Scale outbound without scaling payroll.

100x more leads contacted

Sales Leadership

Know which lead types convert, where drop-off happens, and which pitches work. Full visibility into every call.

100% call logging, automatic

Sales Reps

Get warm, qualified leads handed to you — no more starting from zero. Focus on closing, not cold calling.

5x more qualified meetings

Admins & Ops

Work your entire lead list without manual effort. AI dials, logs, and routes while you handle high-priority deals.

Zero manual data entry

Real Results from AI Lead Generation

61%
Lift in customer reactivation
137%
Faster quote turnaround
6+ hrs
Saved per rep per week
2.7x
ROI in first 90 days

Frequently Asked Questions

Do prospects know they're talking to AI?

We follow all applicable disclosure requirements. In many jurisdictions, AI calling requires disclosure at the start of the call. Our agents are designed to be transparent while still having natural, effective conversations. Studies show that most prospects don't mind talking to AI if the conversation is helpful — they mind wasting time on irrelevant pitches.

How do you handle Do Not Call lists?

Workd scrubs all lists against the National Do Not Call Registry and any state-level registries before dialing. We also maintain internal suppression lists for people who've opted out of your campaigns. Compliance is non-negotiable — we help you stay on the right side of TCPA and other regulations.

What happens when AI can't handle a situation?

AI gracefully hands off to a human when conversations go off-script or when the prospect specifically requests to speak to a person. Hot transfers go directly to your sales team. For after-hours or non-urgent situations, AI logs the conversation and schedules a human callback.

How long does it take to launch a campaign?

Most campaigns go live within 1-2 weeks. That includes script development, voice training, integration setup, and testing. For simpler campaigns using existing templates, you can be live in days. We iterate based on results — expect to tune messaging in the first few weeks.

Can AI handle different languages?

Yes. Workd supports English, Spanish, French, and German natively, with more languages coming. AI can detect language preference and switch mid-call if needed. For markets we don't yet support natively, we can route to human agents or schedule callbacks.

Scale Your Sales Pipeline

Stop being limited by headcount. Let AI do the dialing while your team does the closing.