How a Dallas-based pharmaceutical distributor scaled from a handful of reps to 20+ — with each rep making 100 calls per day on a platform built for speed.
"When we moved to Workd, I had several reps immediately who said that this was one of the best CRMs they had. It checked off every box."
Join us for an inside look at how Axia Medical Solutions uses Workd to power their high-velocity pharmaceutical sales operation.
Axia Medical Solutions is a wholesale distributor of generic prescription medications headquartered in Dallas, Texas. When they decided to switch CRMs, they knew it would be a challenge — getting reps to adopt new software always is.
But something different happened with Workd. "I had several reps immediately who said that this was one of the best CRMs they had," recalls the team. "It checked off every box."
The difference? Speed. In pharmaceutical distribution, every second counts. When a pharmacy owner picks up the phone, they're not sitting around waiting for a sales call — they're busy. Axia's reps are "on the countdown as soon as they say hello."
"You have to realize when we call these pharmacies, the pharmacy owner isn't just sitting back waiting for a rep to call them. So we're on the countdown as soon as they say hello and they give us a minute to talk with them."
The questions come fast: What's the NDC number? How many units do you have in stock? When can it ship? What was the last price I paid? With Workd, Axia's reps navigate the system fast enough to answer every question before the pharmacy owner has to get back to work.
Since implementing Workd, Axia has scaled from a handful of people to over 20 on their sales team — with each rep making 100 calls per day. That translates to thousands of calls over just a couple of weeks. "To be able to have a platform like that is crucial," says the team. "That is something that we absolutely have to have."
Their previous CRM couldn't show real-time inventory. Reps couldn't answer "How many do you have in stock?" without checking another system.
Different platforms, different spreadsheets. Nothing was in a conducive manner. Reps wasted time hunting for information across systems.
With reps making 100 calls per day, manual dialing was eating into productive time. They needed integrated calling to keep pace.
Last sale date, pricing, inventory, pharmacy name, correct email, last conversation — all at the click of a button. No hunting, no switching systems.
NDC numbers, unit counts, shipping timelines, last price paid — the exact data pharmacy owners ask for, instantly accessible.
From a handful of reps to 20+ and growing. The platform that works for 5 people works just as well for 50.
"Bringing in Workd basically instantly fixed that overnight."
On consolidating scattered systems into one platform
"The investment into this, I won't lie, it was a little steeper than what I thought it was," admits the Axia team. "But we have worked with other ones before. They weren't as expensive, but I will say that they weren't nearly as good."
"The other companies that we have used in the past, they had a lot of issues with it. They couldn't get through it. They couldn't navigate through it. Time was ticking and it wasn't conducive to them."
"So with Workd, we have invested more money into it, but it has been well worth it and we wouldn't change a thing about it."
A platform that scales with growth and keeps reps moving at the speed pharmacies demand.
Thousands of calls across the team every few weeks — only possible with a platform built for speed.
Scaled from "a handful of people" to an exploding team of 20+ — Workd grew with them.
Replaced scattered spreadsheets and multiple systems with everything in one place.
Workd understands what pharma sales reps need to answer — the exact questions pharmacy owners ask on every call.
National Drug Codes at your fingertips for every product.
Live inventory visibility — no checking another system.
Shipping timelines ready to quote on the spot.
Complete pricing history per customer, instantly accessible.
"We're on the countdown as soon as they say hello."
Pharmacy owners give Axia's reps about a minute to make their pitch. Every second spent hunting for information is a second lost. Workd lets them navigate the system "very fast and very convenient" so they can answer questions and get back to selling.
Like Axia Medical Solutions, you can give your reps a platform that checks every box — and scales as you grow.