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Workd vs Proton.ai

Both companies bring AI to distribution sales. But Workd delivers everything Proton offers—sales intelligence, recommendations, churn prediction—plus voice automation, operational workflows, and a complete platform that goes far beyond sales enablement.

Quick Comparison

Sales Recommendations
Yes vs Yes
Churn Prediction
Yes vs Yes
Voice AI Agents
Built-in vs No
Order Automation
End-to-end vs No
AR Collections
Automated vs No
Platform Scope
Complete vs Sales-only

Same Starting Point, Different Depth

Proton.ai pioneered AI-driven sales recommendations for distribution. We respect what they've built. But Workd takes that same foundation—analyzing transaction history, predicting customer behavior, surfacing opportunities—and extends it into a complete operational platform.

What Proton.ai Does

  • Analyzes historical sales data
  • Recommends products to cross-sell
  • Identifies at-risk customers
  • Prioritizes which customers to call
  • Surfaces wallet share opportunities

Then your team takes action manually, using your existing ERP and phone system.

What Workd Does

  • Everything Proton does, plus:
  • Voice AI agents that make the calls
  • Automated order entry and processing
  • AR collections that recover revenue
  • Customer service automation 24/7
  • Reorder reminders and cart recovery

Recommendations become automated actions. Insights become outcomes.

From Insights to Outcomes

The difference isn't what we analyze—it's what happens next. Proton tells your team what to do. Workd does it.

Voice AI That Executes

Proton identifies customers to call. Workd's voice agents make those calls—taking orders, answering questions, scheduling follow-ups. Not a recommendation to act on. Actual execution.

Example: AI identifies a customer hasn't ordered in 3 weeks → Voice agent calls them → Order placed → Revenue recovered. No human intervention required.

AR Collections Built-In

Your sales recommendations are only as good as your cash flow. Workd's AI agents handle collections calls automatically—friendly reminders, payment processing, escalation workflows.

Example: Invoice hits 45 days → AI calls customer → Takes payment over phone → DSO improves. Proton doesn't touch AR.

Complete Customer Lifecycle

Sales recommendations are one piece. Workd handles the full journey: lead qualification, order taking, customer service, reorder automation, collections, and reactivation.

Example: New lead → AI qualifies → Rep closes → AI handles reorders → AI follows up on late payments. End-to-end.

The Integration Question

Both Workd and Proton integrate with your existing ERP. But there's a difference between "integrates with" and "replaces the need for."

Proton's Integration Model

Proton pulls data from your ERP to generate recommendations, then pushes insights to your CRM or email. You still need:

  • Your existing ERP for operations
  • Your existing CRM for customer management
  • Your existing phone system for calls
  • Your existing eCommerce for online orders

Proton adds intelligence. You still run the same stack.

Workd's Platform Model

Workd can layer onto your existing ERP—or become your system of record. Either way, you get:

  • Sales intelligence built into the workflow
  • Voice AI that takes action on insights
  • Operational automation across departments
  • One platform instead of point solutions

Workd delivers the intelligence AND the execution.

Feature Comparison

Capability Workd Proton.ai
Sales Recommendations
Churn Prediction
Cross-sell / Upsell Suggestions
Wallet Share Analysis
Customer Prioritization
Voice AI Agents
Automated Outbound Calls
24/7 Inbound Order Taking
AR Collections Automation
Customer Service AI
Reorder Automation
Cart Recovery
Customer Reactivation Campaigns
ERP Functionality
B2B eCommerce

The Bottom Line

Proton.ai does sales recommendations well. If that's all you need—and you're happy with your existing systems handling everything else—they're a solid choice.

But if you want the same sales intelligence plus voice AI that executes on those insights, plus operational automation across your business, plus a platform that can grow with you—Workd delivers more breadth and depth from a single vendor.

Why settle for insights when you can have outcomes?

See the Difference

Workd delivers everything Proton offers—plus voice AI, operational automation, and a complete platform. See it in action.

Request a Demo