Chris VanIttersum
Chief Executive Officer
Chris has spent more than 20 years building and deploying technology for wholesale distributors. He founded Workd to solve the execution gap he watched distributors struggle with firsthand — the disconnect between having data and actually acting on it. Before Workd, Chris built distribution management systems used by hundreds of companies across the mid-market.
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Michael Crowe
Chief Technology Officer
Michael brings more than 15 years of experience architecting distribution technology platforms. He leads Workd's engineering and AI strategy, translating complex distributor workflows into intelligent automation. His background spans ERP integrations, real-time data pipelines, and the AI agent infrastructure that powers Workd's platform.
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Rafi Almhana, PhD
VP of Product
Rafi holds a PhD in Information Systems from the University of Michigan and brings over 15 years of experience building SaaS products. At Workd, he leads product strategy — turning distributor pain points into intelligent workflows that actually get adopted. His research background in software engineering and machine learning shapes how Workd thinks about AI-driven execution at scale.
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Ryan Carroll
Business Development
Ryan has spent 15+ years in business development with a 3X track record of scaling revenue at technology companies. He leads Workd's go-to-market efforts, building relationships across the distribution industry and connecting distributors with the AI solutions that drive measurable outcomes.
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