Build and launch your AI-powered outreach campaign — in a single day
Wednesday, March 18, 2026 · Workd HQ — 37000 Grand River Ave, Suite 300, Farmington Hills, MI 48335
Register Now →Detroit isn't just the Motor City — it's the epicenter of American industrial B2B. From auto parts distributors to industrial suppliers, trades contractors, and manufacturing operations, Southeast Michigan powers one of the largest B2B networks in the country. Workd is headquartered here, in Farmington Hills, and we host our in-person Forge Labs from our own facility.
The region is home to thousands of B2B companies supporting automotive, manufacturing, construction, and industrial supply chains — businesses with complex part catalogs, demanding OEM relationships, and razor-thin margins that require operational precision. These are exactly the kinds of companies our platform was built for.
The Detroit Forge Lab is a full-day, hands-on session at our Farmington Hills headquarters. You'll build your ideal customer profile, design campaign assets, and launch real outreach — leaving with a fully configured, live Workd Reach campaign and full system access to keep it running.
Six focused sessions covering every step of building and launching an AI-powered outreach campaign — from ICP development to live campaign activation.
Use AI to analyze your best customers and build a data-driven ICP. Identify the firmographic, behavioral, and buying signals that define your ideal buyer.
Design multi-channel campaign sequences. Build email templates, LinkedIn messages, social posts, and voice agent scripts — all personalized by AI.
Access 100M+ business contacts and let AI identify, score, and rank the prospects most likely to buy. Build your target list live in the session.
Set up and launch coordinated outreach across email, LinkedIn, social, and voice AI. Leave with a live campaign running from day one.
Configure AI voice agents to make outbound prospecting calls, qualify interest, and book meetings automatically — without adding headcount.
Set up dashboards to track open rates, response rates, meetings booked, and pipeline generated. Learn how to iterate and improve campaign performance.
A packed half-day designed to deliver maximum value. You'll leave with real skills, real connections, and a real plan.
You won't just learn about AI outreach — you'll build and launch a complete campaign during the session.
Design custom automation workflows with a drag-and-drop interface. Connect triggers, actions, and conditions to automate repetitive tasks — from order processing to customer follow-ups.
Connect your existing ERP, CRM, telephony, and payment systems in minutes. Workd syncs data bi-directionally so your team always has the latest information.
Secure your spot for Wednesday, March 18 at Workd HQ in Farmington Hills. Limited to 40 attendees — takes 60 seconds.
Registration is free · Limited to 40 attendees
Interested in co-presenting in Detroit? We're looking for ERP vendors, technology partners, and industry organizations to showcase their solutions to a curated audience of Detroit-area B2B leaders.
Become a Detroit Partner →Join hundreds of distributors already using Workd to automate sales, collections, and customer engagement.
Not sure where to start? Try our AI: (877) 371-5530